Last Updated: 9 August 2026

BeltBag.in (“BeltBag”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit or use beltbag.in (the “Website”), place an order, create an account, contact us, participate in our promotions, or otherwise interact with us.

This Privacy Policy applies to users and customers in India.

By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy. Where your consent is required under applicable law, we will obtain such consent in the manner prescribed by applicable law.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

A. Information You Provide to Us

When you place an order, create an account, contact us, subscribe to our communications, participate in a promotion, or otherwise interact with BeltBag, we may collect:

• Full name;
• Mobile number;
• Email address;
• Billing address;
• Shipping/delivery address;
• Order and transaction details;
• Information relating to returns, exchanges, cancellations or refunds;
• Account login information, where applicable;
• Information you provide when contacting our customer support team;
• Product reviews, photographs, videos or other content that you voluntarily submit; and
• Any other information that you voluntarily provide to us.

Please do not provide sensitive personal information to us unless it is necessary for the purpose for which you are contacting us.

B. Payment Information

Payments made through the Website may be processed through third-party payment processors.

Depending on the payment method used, payment service providers may collect and process information such as card details, UPI details, bank account information or other payment-related information.

We may receive information such as payment confirmation, transaction reference numbers and payment status for the purpose of processing and fulfilling your order.

We do not require you to share your complete card, banking or other payment credentials with us directly.

C. Information Collected Automatically

When you access or use the Website, certain information may be collected automatically, including:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Approximate location derived from technical information;
• Pages visited and products viewed;
• Date and time of access;
• Referring website or source;
• Website interactions and browsing activity; and
• Other technical or usage information.

We may collect this information through cookies, pixels, tags, analytics tools and similar technologies.

2. Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure and improve our Website and to understand how visitors use it.

Cookies may be used to:

• Remember your preferences;
• Keep items in your shopping cart;
• Enable essential Website functionality;
• Understand Website traffic and usage;
• Measure the effectiveness of our marketing;
• Improve our products, services and Website experience; and
• Support advertising and promotional activities.

Some cookies may be placed by third-party service providers that assist us with analytics, advertising, payments or other Website functionality.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Website.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

To process and fulfil your orders

This includes:

• Processing purchases and payments;
• Confirming and communicating order details;
• Arranging delivery;
• Providing invoices and order-related communications;
• Processing returns, exchanges and cancellations;
• Processing refunds; and
• Providing customer support.

To communicate with you

We may use your contact details to:

• Respond to your enquiries;
• Provide customer support;
• Communicate regarding your orders;
• Notify you about changes to our Website, services or policies; and
• Address complaints or disputes.

For marketing and promotions

Where permitted by applicable law and, where required, with your consent, we may use your contact information to send you:

• New product announcements;
• Offers and discounts;
• Promotional communications;
• Updates regarding BeltBag collections; and
• Other marketing communications that may be relevant to you.

You may opt out of promotional communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us.

Please note that even if you opt out of marketing communications, we may continue to send essential communications relating to your orders, transactions, account or requests.

To improve our Website and business

We may use information relating to Website usage, orders and customer interactions to:

• Understand customer preferences;
• Improve our products and Website;
• Analyse trends;
• Monitor Website performance;
• Develop new products and services; and
• Improve customer experience.

For security and fraud prevention

We may process information to:

• Detect and prevent fraudulent or unauthorised transactions;
• Protect our Website and systems;
• Investigate suspicious activity;
• Prevent misuse of our services; and
• Protect the rights, property and safety of BeltBag, our customers and others.

To comply with legal obligations

We may process and retain information where necessary to comply with applicable laws, regulations, legal proceedings, governmental requests or other lawful requirements.

4. How We Share Your Personal Information

We do not sell your personal information as a standalone commercial product.

We may share personal information with third parties where reasonably necessary to operate our business and provide our services, including:

Service providers

We may share relevant information with service providers that assist us with:

• Website hosting and technology;
• E-commerce operations;
• Payment processing;
• Order fulfilment;
• Shipping and delivery;
• Customer support;
• Analytics;
• Marketing and advertising;
• Communication services;
• Cloud storage; and
• Other business operations.

These service providers may process personal information on our behalf and are expected to handle such information in accordance with applicable requirements.

Shopify and technology providers

Our Website is powered by third-party technology providers, including Shopify, which may process information in connection with the operation and security of our online store.

Payment providers

Payment information may be shared directly with payment service providers to process your transactions.

Shipping and logistics partners

We may provide information such as your name, mobile number and delivery address to courier, logistics and fulfilment partners so that your order can be delivered.

Marketing and analytics partners

Where applicable, we may share or permit access to certain information with analytics, advertising and marketing service providers to help us understand Website usage, measure campaigns and show relevant advertising.

Legal and regulatory requirements

We may disclose information where necessary to:

• Comply with applicable law or legal process;
• Respond to lawful requests from government or regulatory authorities;
• Prevent or investigate fraud or other unlawful activity;
• Protect our rights, property or safety; or
• Establish, exercise or defend legal claims.

Business transactions

If BeltBag undergoes a merger, acquisition, restructuring, sale of assets, investment or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

5. User-Generated Content and Reviews

If you voluntarily submit a product review, photograph, video, testimonial or other content to us, we may use that content for our Website, social media pages, advertising, marketing materials and other promotional purposes, subject to the terms applicable to such submission.

Please remember that anything you choose to post publicly may be visible to other users and may be copied or shared by others.

You should avoid submitting personal information about yourself or another person that you do not want to make publicly available.

6. Third-Party Websites and Services

The Website may contain links to third-party websites, applications, social media platforms or other services.

These third parties operate independently from BeltBag and may have their own privacy policies and terms.

We are not responsible for the privacy practices, security or content of third-party websites or services. We encourage you to review their privacy policies before providing them with your personal information.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our products and services;
• Maintain transaction and business records;
• Resolve complaints and disputes;
• Prevent fraud and misuse;
• Comply with applicable legal, accounting and regulatory requirements; and
• Establish, exercise or defend legal claims.

The period for which information is retained may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we will take reasonable steps to delete or anonymise it, subject to applicable legal or regulatory requirements.

8. Security of Your Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, misuse or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You are responsible for keeping any account credentials, passwords or other login information confidential and should notify us promptly if you believe your account or information has been compromised.

9. Your Privacy Rights

Subject to applicable law, you may have rights in relation to your personal information, including the right to:

• Request access to personal information held by us;
• Request correction of inaccurate or incomplete personal information;
• Request deletion of personal information where permitted by applicable law;
• Withdraw consent where processing is based on consent;
• Request information regarding the processing of your personal information; and
• Raise a grievance regarding our processing of your personal information.

Certain rights may be subject to applicable legal requirements, exceptions or verification procedures.

To protect your information, we may need to verify your identity before processing certain requests.

10. Withdrawal of Consent and Marketing Preferences

Where we process your personal information based on your consent, you may withdraw your consent by contacting us using the details provided below or through any mechanism made available by us for this purpose.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

If you no longer wish to receive promotional communications, you may unsubscribe using the link or mechanism provided in the relevant communication.

Please note that withdrawing consent or opting out of marketing communications may not affect processing that is necessary for fulfilling an order, providing a service, complying with legal obligations or other lawful purposes.

11. Children's Privacy

The Website is intended for use by individuals who are legally capable of entering into transactions under applicable law.

We do not knowingly seek to collect personal information from children.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details below. We will take reasonable steps to address the request in accordance with applicable law.

12. Grievance Redressal

If you have any questions, concerns or complaints regarding the collection or use of your personal information, you may contact us using the details below.

We will make reasonable efforts to review and address your grievance within the time period prescribed under applicable law.

If you are dissatisfied with our response, you may have additional rights or remedies available under applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices;
• Our Website or services;
• Technology;
• Applicable laws or regulations; or
• Our data-processing practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to periodically review this page to stay informed about how we handle personal information.

14. Contact Us

If you have questions, requests or complaints regarding this Privacy Policy or the handling of your personal information, please contact us at:

Email: contact@beltbag.in

For privacy-related requests, please mention “Privacy Request” in the subject line of your email and provide sufficient information for us to identify and respond to your request.

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